Regional Sales Manager (Plastic Manufacturing Company) at Sunplast – Lagos, Asaba and Kano

Sunplast is recruiting a Regional Sales Manager for Lagos, Asaba and Kano to lead sales teams, strengthen distribution networks and deliver regional revenue and market-share targets for plastic products.

Key Responsibilities

• Develop and implement regional sales strategies to achieve revenue, volume and market share targets.
• Lead and supervise field sales representatives across the assigned region.
• Identify new business opportunities and expand distribution channels for the company’s plastic products.
• Build and maintain relationships with distributors, wholesalers, retailers and key accounts.
• Set regional sales targets and monitor individual and team performance.
• Develop strategies to improve product penetration, customer acquisition and market coverage.
• Monitor market trends, competitor activities, pricing and customer preferences.
• Manage distributor performance, sales forecasting, stock availability and product distribution.
• Work closely with Production, Logistics and Accounts to ensure timely deliveries and effective credit control.
• Monitor customer payments and outstanding debts in line with company credit policies.
• Conduct regular market visits and provide coaching and support to sales representatives.
• Prepare periodic sales reports, forecasts and market intelligence for management.
• Ensure effective implementation of sales policies and promotional activities across the region.

Requirements

• HND or BSc Degree in Marketing, Business Administration or a related discipline.
• 6 – 10 years’ experience in sales, with substantial experience in plastic manufacturing or related FMCG/distribution industries.
• Proven experience managing regional sales operations and leading field sales teams.
• Strong knowledge of plastic products, distribution channels and regional market dynamics.
• Demonstrated ability to achieve sales targets, expand market share and develop distributor networks.
• Experience in sales forecasting, budgeting, pricing and credit management.
• Excellent leadership, negotiation, communication and analytical skills.
• Proficiency in Microsoft Excel, sales reporting tools and CRM systems.
• Willingness to travel extensively within the assigned region.