Sales Manager – Personal Care (FMCG) at Careers Verified – Kano

Careers Verified Limited is recruiting a Sales Manager – Personal Care in Kano. The position leads commercial growth, sales teams and distribution networks for personal-care FMCG products.

Commercial leadership and sales responsibilities

• Design and deliver sales plans for revenue growth, market penetration and profitability.
• Lead teams against monthly, quarterly and annual performance targets.
• Expand nationwide or regional product distribution and reach underserved markets.
• Build relationships with distributors, wholesalers, retailers, supermarkets and strategic accounts.
• Develop effective routes to market, trade marketing activity and product visibility across outlets.
• Monitor consumer behaviour, competitor activity, market pricing and product positioning.
• Prepare sales budgets, revenue forecasts and commercial plans.
• Supervise promotions, retail activations, merchandising and brand development activities.
• Assess distributor performance, stock turnover, product availability and market coverage.
• Visit markets, review sales operations and use performance indicators to guide improvements.
• Coordinate with Marketing, Finance, Supply Chain and Operations to support product availability and reliable execution.
• Present sales results and market intelligence to management; support credit control and receivables collection.
• Recruit, train and coach sales personnel to improve performance.

Requirements

• Bachelor’s degree or HND in Marketing, Business Administration, Sales Management or a relevant discipline.
• At least ten years’ proven FMCG sales experience, with substantial experience specifically in personal-care products.
• Prior service as a Sales Manager, Regional Sales Manager, National Sales Manager or comparable senior commercial leader.
• Knowledge of skincare, body lotion, soap, deodorant, haircare, cosmetics and hygiene product markets.
• Evidence of revenue growth, territory expansion and successful distributor and key-account management.
• Experience leading sizeable sales teams, managing general and modern trade, and implementing route-to-market strategies.
• Strong commercial analysis, negotiation, strategic planning, pricing, forecasting and budgeting skills.
• Proficiency in Microsoft Office and sales performance systems, with readiness for frequent business travel.