Sales Manager at Sweet Nation Foods Limited – Abuja

Sweet Nation Foods Limited is recruiting a Sales Manager in Abuja to lead its van-sales representatives, grow distribution, manage sales performance and strengthen customer relationships.

Role overview

We are looking for an experienced and result-driven Sales Manager to lead its sales team. The Sales Manager is responsible for the Van Sales Representatives (VSRs) and for growing sales, distribution and customer relationships across our markets.

Responsibilities

• Lead, supervise and motivate the VSRs: daily route plans, sales targets, performance reviews, coaching and discipline.
• Set weekly and monthly sales targets for each VSR and route, and track results against them.
• Review daily cash and stock reconciliation, and make sure VSRs remit cash and return stock correctly. Investigate shortages and manage customer credit and debtors.
• Grow the customer base by opening new outlets and expanding coverage. Build relationships with wholesalers, supermarkets and retailers.
• Coordinate with production, stores and the fleet team so that stock, loading and delivery run smoothly.
• Track competitor prices, products and promotions, and recommend pricing and promotion plans to management.
• Handle customer complaints, returns, and damaged or expired goods according to company policy.
• Prepare daily,weekly and monthly sales reports, forecasts and recommendations for management.

Requirements

• HND or Bachelor’s degree in Marketing, Business Administration, Sales, Economics or a related field.
• At least 5 years of sales experience in FMCG or food and beverage distribution, including at least 2 years managing a field or van sales team.
• A proven record of meeting or exceeding sales targets and growing distribution.
• Hands-on experience with route or van sales, cash and stock reconciliation, and credit control.
• Strong knowledge of the Abuja market (retail, wholesale, supermarkets and open markets).
• Good skills in MS Excel and sales reporting.
• Strong leadership, coaching, negotiation and communication skills, and a record of integrity.
• A stable work history with reasonable time spent in previous roles.
• Based in Abuja andwilling to be in the field regularly and to travel when needed.

Added Advantages

Requirements

• Experience opening new territories or sales channels, or redesigning routes to increase sales.
• Experience with key accounts and supermarket chains.
• Experience with sales or distribution software (DMS, CRM) or dashboards.
• Knowledge of NAFDAC and food product handling requirements.
• Experience selling food products, especially bakery, agro-processed or packaged foods.
• A valid driver’s licence and experience coordinating with fleet or logistics teams.
• Membership of a professional body such as the Chartered Institute of Marketing of Nigeria (CIMN) or the Nigerian Institute of Management (NIM).
• Evidence of adding value, such as revenue growth, lower costs or reduced losses. Candidates who can show this will be placed at the upper end of the salary range.

Requirements

• N300,000 – N400,000 per month, depending on experience and the value the candidate can add to the company.